Elevate PMM Consulting
Increase the value of your
product marketing organization
Elevate Product Marketing is a consulting company that helps to establish and evolve the role that product marketing plays within your organization. We do this by teaching the fundamentals of product marketing and conducting cross-functional gap analyses to clarify roles and responsibilities within product marketing and across the various cross-functional teams with whom they interact.
We believe that by understanding the fundamentals of product marketing you help your organization speak with one voice, and by reducing role confusion your teams are able to work more effectively and with less stress.
The result? An organization that is aligned and can significantly contribute to revenue growth.
Our Services
Positioning & Messaging Workshop
These are engaging, interactive workshops that are customized to the skill level of your team. Our goal is to enable your team to create compelling messaging that with help your organization speak with one voice across all channels.
Positioning & Messaging Development
You know you need to update your positioning and messaging but sometimes it's like changing the wheels on the bus while it's still moving. Let us come in and help spearhead the process! We can do this by working with your team to help keep them on track and aid them in the process or we can do it for you.
Positioning & Messaging Evangelism
Now that you and your team have your positioning and messaging in place, let's make sure everyone in the company (and your partners) are on board and speaking with one voice. Allow us to come in and train your team on your new positioning and messaging or help your team develop an effective strategy to do so themselves.
Presentation Development
& Training
Have a big industry conference or customer meeting coming up and want to tell a compelling and thoroughly engaging story? Have a rock star employee that you want to give more stage time to? We can teach you how to develop a memorable story and deliver it with star-power confidence. And we can even help you partner with a design agency to make all your slides wow!
Role and Responsibility Clarification
How many times have you heard, "what exactly does your team do?" or "Your team does that? No, we do that!?" Most product marketing departments come into being after other departments (e.g., product, sales, partner, marketing) have already been established. This typically leads to a lot of role confusion and slows everyone down. With our role clarification audit we can help your product marketing team and the cross-functional teams with whom they interact define who does what, allowing you to optimize the performance of your team and reduce stress.
Roadmap Strategies
Coming soon!
Who We Are
Nancy L. Darish
Owner & Principal Consultant
Nancy is an entrepreneurial marketing professional with a passion for product marketing.
She has extensive experience building marketing and product marketing teams in both start-ups and large enterprises. Driven to help companies “speak with one voice” by operationalizing product marketing across product, sales, sales readiness, and go-to-market, Nancy helps to make those teams more effective, and helps the organization understand the value that product marketing brings to the table.
With multiple acquisitions under her belt (e-Dialog to GSI for $157M, Constant Contact to Endurance for $1.1B, and Demandware to Salesforce for $2.8B) she is a seasoned veteran of the challenges and opportunities that occur when growing a company.
A seasoned public speaker, Nancy has both produced and delivered presentations and demos to large audiences globally.
Nancy is a graduate of Boston University with a degree in business and communications and as well completed the professional chef program at the Cambridge School of Culinary Arts in 2011.
You can checkout her culinary side project at butterhousekitchen.com